{"id":18503,"date":"2020-10-01T13:50:42","date_gmt":"2020-10-01T11:50:42","guid":{"rendered":"https:\/\/www.advantipro.de\/web-statistics-technical-terms-explained\/"},"modified":"2020-10-01T13:50:42","modified_gmt":"2020-10-01T11:50:42","slug":"web-statistics-technical-terms-explained","status":"publish","type":"post","link":"https:\/\/www.advantipro.de\/en\/web-statistics-technical-terms-explained\/","title":{"rendered":"Web statistics &#8211; technical terms explained"},"content":{"rendered":"<p lang=\"de-DE\" align=\"LEFT\"><span lang=\"en-US\">Leads,<\/span><span lang=\"de-DE\"> c<\/span><span lang=\"fr-FR\">onversions, <\/span><span lang=\"de-DE\">click-t<\/span><span lang=\"en-US\">hrough <\/span><span lang=\"de-DE\">r<\/span><span lang=\"pt-PT\">ates.<\/span><span lang=\"de-DE\"> These are just a few of the terms used when describing the success of a web banner or a website<\/span>.<span lang=\"de-DE\"> We will explain technical terms regarding the topic of web statistics easily and comprehensibly to help you understand your website\u2019s effectiveness.<br \/><\/span><em><span lang=\"de-DE\">SIDE NOTE: the term \u201cwebsite\u201d includes the entirety of sites behind a web-address in the world wide web. A \u201cwebsite\u201d consists of multiple sub-sites.<\/span><\/em><\/p>\n<h2><span style=\"color: #d90025;\">WEB-BANNERS<\/span><\/h2>\n<h4><span style=\"color: #d90025;\">CLICKS\u00a0<\/span><\/h4>\n<p lang=\"de-DE\" align=\"LEFT\"><span lang=\"de-DE\">The term \u2018click\u2019 describes the clicks on an online banner. The click on the banner leads the user to a website.<\/span><\/p>\n<h4><span style=\"color: #d90025;\">CTR \u2013 CLICK-THROUGH-RATE\u00a0<\/span><\/h4>\n<p lang=\"de-DE\" align=\"LEFT\"><span lang=\"de-DE\">Die CTR reflects the ratio between Ad-Impressions and clicks on a website\/ landing page.<\/span><\/p>\n<h4><span style=\"color: #d90025;\">AD-IMPRESSIONS\u00a0<\/span><\/h4>\n<p>Ad-impressions are the number of insertions of an online advertisement. \u00a0<\/p>\n<h2><span style=\"color: #d90025;\">WEBSITE<\/span><\/h2>\n<h4><span style=\"color: #d90025;\">RETENTION TIME<\/span><\/h4>\n<p lang=\"de-DE\" align=\"LEFT\"><span lang=\"de-DE\">The retention time shows how long users stayed on your website. It is not just important to know how many people visited your site but also how long much time they spent on it. If their retention time is too short, your online ad for your product or service caught the user\u2019s eye but the actual offer may not be interesting enough.<\/span> <span lang=\"de-DE\">That is why the user chooses to leave your site again.<\/span><\/p>\n<h4><span style=\"color: #d90025;\">BOUNCE-RATE\u00a0<\/span><\/h4>\n<p>The bounce rate indicates how many users leave a website immediately after being called up, without making further clicks (page views). The bounce rate is very high when website users cannot find what they are looking for quickly enough. In principle, if the bounce rate is high, the following should be reconsidered: 1. Does the website user see the right content on the entry page (page linked to the online advertising)? 2. Does the online advertising reach the right target group?<\/p>\n<h4><span style=\"color: #d90025;\">CONVERSION<\/span><\/h4>\n<p>Conversion refers to certain actions on a website. These actions are defined individually for each website: \u2022<span lang=\"de-DE\">Signing up for a newsletter \u2022\u00a0<\/span><span lang=\"de-DE\">Purchasing of a product \u2022\u00a0<\/span><span lang=\"de-DE\">Making a user account \u2022 <\/span><span lang=\"de-DE\">Downloading a file \u2022\u00a0<\/span><span lang=\"de-DE\">Sending a contact form<br \/><\/span><span lang=\"de-DE\">The amount of conversions measures the success of an online ad.<\/span><\/p>\n<h4><span style=\"color: #d90025;\">CONVERSION-RATE<\/span><\/h4>\n<p>The conversion rate indicates the percentage ratio between website visitors and conversions achieved. In order to achieve more deals with the same budget, the conversion rate should be increased.<\/p>\n<h4><span style=\"color: #d90025;\">LEAD\u00a0<\/span><\/h4>\n<p>A lead is a newly acquired contact. This can be an e-mail address for a newsletter, for example.<\/p>\n<h4><span style=\"color: #d90025;\">OPEN-RATE\u00a0<\/span><\/h4>\n<p>The open rate indicates how many users have opened the corresponding e-mail, for example in e-mail marketing.<\/p>\n<h4><span style=\"color: #d90025;\">PAGE-IMPRESSIONS\u00a0<\/span><\/h4>\n<p lang=\"de-DE\" align=\"LEFT\"><span lang=\"it-IT\">Page-Impressions<\/span><span lang=\"de-DE\"> show,<\/span> <span lang=\"de-DE\">how many pages (URLs) were opened. Every opened site is counted. One website visitor can therefore cause multiple page impressions.<\/span><\/p>\n<h4><span style=\"color: #d90025;\">SESSION<\/span><\/h4>\n<p>A session is defined as a group of interactions which a user performs on a website within a certain period of time (e.g., browsing subpages, downloading resources, purchasing products) before leaving the site. In Google Analytics (free, internet-based tool for analyzing a website) this period is 30 minutes by default.<\/p>\n<h4><span style=\"color: #d90025;\">UNIQUE VISITORS \/ UNIQUE USERS\u00a0<\/span><\/h4>\n<p lang=\"de-DE\" align=\"LEFT\"><span lang=\"fr-FR\">Unique <\/span><span lang=\"de-DE\">v<\/span><span lang=\"en-US\">isitors<\/span><span lang=\"de-DE\"> are individual visitors. If a unique visitor visits a website multiple times, they will still be counted as one unique visitor. The amount of unique visitors says a lot about a website\u2019s reach.<\/span><\/p>\n<h4><span style=\"color: #d90025;\">VISITS\u00a0<\/span><\/h4>\n<p>Visits indicate the number of visits to a website. A visitor can make several visits per day.<\/p>\n<h4><span style=\"color: #d90025;\">VISITORS\u00a0<\/span><\/h4>\n<p>Visitors are all visitors to a website. If a visitor comes to a website several times in a certain period of time, he is counted as a visitor each time.<\/p>\n<h2>\u00a0<\/h2>\n<h2><span style=\"color: #d90025;\">COSTS<\/span><\/h2>\n<h4><span style=\"color: #d90025;\">CPA \u2013 COST PER ACTION<\/span><\/h4>\n<p>The CPA (cost per action) is a remuneration system that relates to a specific action. There are many options, such as newsletter registration, downloading a checklist or registering new customers on the website.<\/p>\n<h4><span style=\"color: #d90025;\">CPM \u2013 COST PER MILLE\u00a0<\/span><\/h4>\n<p>CPM (Thousand-Contact-Price) indicates the cost, which is necessary to reach thousand contacts of a target group. Thus CPM indicates how high the price for 1,000 web banner insertions is.\u00a0<\/p>\n<h4><span style=\"color: #d90025;\">PPC \u2013 PAY PER CLICK\u00a0<\/span><\/h4>\n<p>PPC indicates the cost per click. This billing method is used in online marketing for campaigns that are published in Google or social networks, for example. Costs are charged for each click on the ad. This means that you pay for each visit to your website resulting from the booked ad.<\/p>\n<h4><span style=\"color: #d90025;\">CPL \u2013 COST PER LEAD\u00a0<\/span><\/h4>\n<p>CPL indicates the cost per newly won lead (contact). In this billing model, the lead was usually won by making contact, entering a competition or filling out a form.<\/p>\n<h4><span style=\"color: #d90025;\">CPO \u2013 COST PER ORDER\u00a0<\/span><\/h4>\n<p>CPO indicates the costs per order. This remuneration is mainly found in the affiliate marketing area. In affiliate marketing, affiliates (partners) advertise on their websites for products and services of external companies and receive a commission for this. For example, 15% of the purchase price of a product is credited with each order\/contract.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leads, conversions, click-through rates. These are just a few of the terms used when describing the success of a web banner or a website. We will explain technical terms regarding the topic of web statistics easily and comprehensibly to help you understand your website\u2019s effectiveness.SIDE NOTE: the term \u201cwebsite\u201d includes &hellip;<br \/><a href=\"https:\/\/www.advantipro.de\/en\/web-statistics-technical-terms-explained\/\">More \u00bb<\/a><\/p>\n","protected":false},"author":10,"featured_media":18472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[172],"tags":[],"class_list":["post-18503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web statistics - technical terms explained - AdvantiPro GmbH<\/title>\n<meta name=\"description\" content=\"We explain technical terms about web statistics in a simple and understandable way so that you can better understand the performance of your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advantipro.de\/en\/web-statistics-technical-terms-explained\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web statistics - technical terms explained - AdvantiPro GmbH\" \/>\n<meta property=\"og:description\" content=\"We explain technical terms about web statistics in a simple and understandable way so that you can better understand the performance of your website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.advantipro.de\/en\/web-statistics-technical-terms-explained\/\" \/>\n<meta property=\"og:site_name\" content=\"AdvantiPro GmbH\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-01T11:50:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.advantipro.de\/wp-content\/uploads\/2020\/09\/Erklaerungen_WebsiteStatistiken_AdvantiPro_Kaiserslautern_Werbeagentur.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jenny Holdsworth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jenny Holdsworth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.advantipro.de\\\/en\\\/web-statistics-technical-terms-explained\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.advantipro.de\\\/en\\\/web-statistics-technical-terms-explained\\\/\"},\"author\":{\"name\":\"Jenny Holdsworth\",\"@id\":\"https:\\\/\\\/www.advantipro.de\\\/en\\\/#\\\/schema\\\/person\\\/4e8c3b694e70bad38b3260a4fcd86aa1\"},\"headline\":\"Web statistics &#8211; 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